Summer (or winter) schools are a brilliant opportunity for universities to engage motivated students, build brand awareness, and develop a pipeline of future postgraduate applicants. But with so many programmes competing for attention, it’s essential to reach the right students at the right time.
When the Research Institute of Molecular Pathology (IMP) wanted to boost applications for their summer school, they partnered with FindAMasters to run targeted Paid Social and Audience Extension campaigns. The results were clear: over a three-month period (December 2025 - February 2026), the campaign generated 637,000+ impressions, reached more than 81,000 students, and drove 9,706 clicks with a 1.5% click through rate. Engagement was particularly strong in key international markets, with clicks from France (5,938), Japan (1,159), and Belgium (1,052).
This case study shows how FindAMasters’ global audience of 7.4 million+ users can help your institution connect with high-potential students worldwide.
Audience Extension campaigns are a way to reach prospective students across the web. Using advanced targeting technology, we display your summer school ads to students actively browsing online - allowing you to select specific countries, regions, and subject areas that matter most to your recruitment goals.
For summer school recruitment, this precision is invaluable. You can target students in key source markets, promote early bird deadlines, and ensure your programme stays top of mind throughout the decision-making process. It's smart, scalable advertising that puts your summer school directly in front of your future students, wherever they are.
Sometimes the most effective marketing is also the most personal. Our Spotlight Email campaigns put your summer school front and centre in the inboxes of our highly engaged audience - students who are actively exploring their postgraduate options and are ready to discover opportunities like yours.
A well-crafted email campaign can drive high quality traffic to your summer school landing page, generate valuable leads, and spark applications from students who might never have found you otherwise. With our audience already in “research mode”, the timing couldn't be better.
Meta (Facebook and Instagram) and TikTok remain some of the most effective platforms for reaching prospective students worldwide. Our Paid Social campaigns are designed to help universities tap into that audience with precision, whether your goal is to generate leads, drive traffic, or build global brand awareness.
For summer school recruitment, social advertising is particularly effective. It introduces your programme to students who aren’t yet actively searching, expanding your reach and bringing new applicants into your recruitment funnel.
Individually, each of these channels can deliver results. Together, they form a multi-touchpoint strategy that keeps your summer school visible, engaging, and conversion-focused throughout the campaign period.
Universities using FindAMasters can seamlessly promote both postgraduate programmes and summer schools, reaching the right students with the right message at the right time.
Get in touch with our team today to discuss how we can tailor a campaign that fills your summer school places and drives enquiries for your wider postgraduate offerings.