How a Strategy Session Could Transform Your Student Recruitment Approach

A dedicated strategy session could be the difference between maintaining performance and unlocking real growth in postgraduate student recruitment.

At a time when competition is increasing and student decision-making is evolving, taking a step back to review your approach is more important than ever.

What is a strategy session?

A strategy session is a collaborative session where we work with your team to review your current campaign activity and identify opportunities to improve performance. The session is completely flexible - it doesn’t have to be a full day. Whether it’s a focused morning, a few hours, or a longer deep dive, we’ll shape it around your priorities and availability. 

We typically cover:

• A full review of your current campaigns
• Topline performance analysis
• Funnel diagnostics (from awareness through to application)
• Market and audience insights
• Clear, prioritised recommendations

The goal is simple: help you get better results from your existing activity with us while identifying new opportunities for growth.

What we’ll explore together

To make the session as valuable as possible, we tailor it around your priorities. This often includes:

Your goals

• What are your main postgraduate recruitment goals for the next 12 months?
• Have your priorities shifted since last year?
• What does success look like for you?

Your strategy

• Are you focused on brand awareness, lead generation, or both?
• Which markets are you prioritising?
• Who are your key competitors?
• What other digital channels are you investing in?

Your challenges

• Where are you seeing the biggest barriers?
• Are there specific stages of the funnel underperforming?
• Are there upcoming changes that could impact your recruitment?

Your insights

• What data or insights would be most valuable for your team right now?

Why it matters

Many institutions are sitting on untapped opportunities - whether that’s underperforming campaigns, overlooked markets, or inefficiencies in the funnel.

A strategy day helps you:

• Identify quick wins and longer-term opportunities
• Refocus on the channels and markets that matter most
• Align your team around clear, measurable goals
• Gain external perspective backed by sector-wide insights

Who is it for?

This is particularly valuable for universities that:

• Want to increase postgraduate applications
• Are entering new markets
• Need to improve ROI from existing campaigns
• Are planning for the next recruitment cycle

Book your strategy session

We offer strategy sessions as part of our advertising packages for UK customers.

If your university already has a package, you can request a strategy session here and a member of our team will be in touch to arrange it.

If you do not currently have an advertising package, you can find out more about our packages here. 

In a competitive landscape, the institutions that step back, reassess, and refine their strategy are the ones that move ahead.

A single day of focused thinking can unlock months of improved performance.