How the University of Twente turned international interest into Masters enrolments with FindAMasters

For the University of Twente, attracting talented postgraduate students from around the world is central to its mission. Based in the Netherlands, the university is known for its strong technical and research focus, entrepreneurial mindset, and distinctive green campus. With a broad portfolio of Masters programmes spanning engineering, technology, communication sciences and social sciences, the institution was looking for an effective way to connect with prospective postgraduate students in key international markets.

The university first became aware of FindAMasters through recommendations from peer institutions, alongside its own market research into postgraduate student recruitment channels. After running an initial pilot campaign, the results quickly demonstrated the platform's potential.

"We started with a trial and saw strong performance from the outset. That gave us the confidence to continue investing in the platform."

The University's goal was straightforward: reach prospective Masters students in target countries and drive engaged, high-quality traffic to its website. Three years later, the partnership has helped achieve exactly that.

Through FindAMasters, the University of Twente has generated a consistent flow of engaged prospective students who are actively researching postgraduate study opportunities. More importantly, that interest has translated into real student outcomes. Recent conversion data shows more than a dozen student and alumni conversions directly attributed to FindAMasters activity, with students joining from both EU and non-EU markets.

The diversity of these enrolments reflects the University's international student recruitment ambitions. The platform has proven particularly effective in helping the University reach students beyond its traditional recruitment markets while maintaining lead quality.

Interest has been strongest in programmes that showcase the University's innovative and interdisciplinary strengths. Among the most popular courses are MSc programmes in Biomedical Engineering, Interaction Technology, Robotics and Communication Science.

While recruitment outcomes are the ultimate measure of success, the University also values the day-to-day experience of working with FindAMasters.

"The backend interface is clear and easy to use, and the performance discussions are always helpful. We have a good understanding of what's working and where opportunities exist."

For the team, one of the biggest advantages has been the ability to track not just traffic volumes, but engagement quality. Rather than simply increasing website visits, FindAMasters has helped attract prospective students who are genuinely considering postgraduate study and are more likely to progress through the application journey.

"We receive a good amount of quality leads. The traffic is engaged, and importantly, that engagement converts into students."

As global competition for postgraduate talent continues to intensify, the University of Twente sees FindAMasters as a trusted student recruitment partner that delivers both transparency and results. After three years of successful collaboration, the partnership continues to support the University's efforts to connect with ambitious Masters students from around the world.

Asked to summarise their experience with FindAMasters in three words, the team chose: transparent, collaborative and clear.

If you would like to work with FindAMasters, part of FindAUniversity, please get in touch by booking a meeting with us.