![Technical guide GA4 A Guide for Marketers Technical guide GA4 A Guide for Marketers](https://info.findauniversity.com/hs-fs/hubfs/Claire%20G/Technical%20Guide%20Google%20Analytics%204%20v2.jpg?width=2000&height=666&name=Technical%20Guide%20Google%20Analytics%204%20v2.jpg)
Google Analytics 4 A Guide for Marketers
Google Analytics provides essential metrics for its performance, but big changes are coming to the web analytics platform. We take an in-depth look and explore the changes and the benefits for higher education marketing, including:
- What will the new move to Google Analytics 4 mean for your university and faculty websites?
- How to master the switchover
- How GA4’s new tools can measure students' online behaviours and optimise your recruitment marketing performance.
![Three female students talking around a laptop Three female students talking around a laptop](https://info.findauniversity.com/hs-fs/hubfs/Claire%20G/Student%20Image%203.jpg?width=2000&height=1333&name=Student%20Image%203.jpg)