Technical guide GA4 A Guide for Marketers

Google Analytics 4 A Guide for Marketers

Google Analytics provides essential metrics for its performance, but big changes are coming to the web analytics platform. We take an in-depth look and explore the changes and the benefits for higher education marketing, including:

  • What will the new move to Google Analytics 4 mean for your university and faculty websites?
  • How to master the switchover
  • How GA4’s new tools can measure students' online behaviours and optimise your recruitment marketing performance.

Three female students talking around a laptop

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