Google Analytics 4 A Guide for Marketers

Google Analytics provides essential metrics for its performance, but big changes are coming to the web analytics platform. We take an in-depth look and explore the changes and the benefits for higher education marketing, including:

• What will the new move to Google Analytics 4 mean for your university and faculty websites?
• How to master the switchover
• How GA4’s new tools can measure students' online behaviours and optimise your recruitment marketing performance.