Love PG - view our speaker line up 🎤

We're excited to offer a dynamic programme of interactive breakout sessions with two tracks to choose from that will run simultaneously. No need to worry about missing out as all the sessions will be recorded and shared with you.

Our speakers are people who truly LOVE working in the postgraduate sector and we can't wait for you to hear from them. These sessions will spark fresh ideas and valuable conversations. Below is a preview of some of the sessions and speakers you can expect - please note, these may be subject to change.

Plugging the Gaps: Fixing the ‘Leaky Hosepipe’ in Postgraduate Recruitment

Postgraduate marketing budgets are always under pressure, and universities need to prove that every pound spent delivers real impact. But what if your recruitment pipeline is leaking prospective students at multiple points along the journey?

Imagine a garden hosepipe that has punctures along the way—no matter how much you turn up the tap, most of the water never reaches its destination. The same happens in postgraduate recruitment: universities invest heavily in attracting leads, yet many slip away, leaving only a trickle of enrolments at the end.

In this session, we’ll explore the most common ‘leaks’ universities experience, based on real-world insights from Marketing Partnership’s work with HE marketing teams. You’ll gain practical tips to:
- Identify where your leads are disappearing
- Improve conversion at key stages of the student journey
- Maximise your marketing budget by fixing those annoying leaks

PG portfolio diversification: in-house marketing strategies to launch distance learning courses

In this session, we will explore how we've diversified our product portfolio to successfully launch distance learning courses without an exclusive OPM partnership and with limited resource. We’ll shed light on our approach to in-house marketing and student recruitment, with practical insights as a new market entrant in a highly competitive industry.

Time matters: Let’s help prospective students make smarter choices

Prospective students need clear, transparent information to make informed decisions about what, where, when and how they study. This session will explore how universities can provide better transparency around time commitments, empowering students to make smarter choices. We’ll explore practical steps we can all take to support students in balancing their academic, personal, and professional lives.

Demystifying PhDs: Engaging the Next Generation of Researchers

Pursuing a PhD is often seen as an intimidating and uncertain path, filled with misconceptions about funding, career prospects, and accessibility. How can universities break down these barriers and inspire more students to consider postgraduate research?

This session will explore strategies for PhD recruitment, with a focus on effective communication, social media engagement, and student-led storytelling. Discover how marketing techniques can transform perceptions of PhDs and empower prospective students to see research as an exciting and attainable opportunity.

On-Demand Academic Talks: Enhancing PGT Recruitment

This session explores the development of pre-recorded, programme-specific short academic talks designed to increase postgraduate taught (PGT) leads in response to the significant post-pandemic decline, while ensuring students from diverse backgrounds have access to essential course information and FAQs. The presentation will highlight strategies for successful internal stakeholder engagement, discuss challenges encountered along the way, share practical tips, and explore future plans to further develop and expand the initiative.

Beyond Enrolment Numbers: Leveraging Market Insights for Smarter Postgraduate Marketing

Postgraduate marketing strategies often rely on traditional enrolment data, but deeper market insights can unlock new opportunities. This session explores how institutions can use competitive benchmarking, demographic analysis, student sentiment tracking, and labour market data to refine targeting, messaging, and recruitment strategies. Attendees will learn how to move beyond surface-level data to develop a data-driven approach to PG marketing.

Plugging the Gaps: Fixing the ‘Leaky Hosepipe’ in Postgraduate Recruitment

PG portfolio diversification: in-house marketing strategies to launch distance learning courses

Time matters: Let’s help prospective students make smarter choices

Is a conversion strategy as important for postgraduate as it is for undergraduate recruitment?

Bringing students on a hybrid journey to PG

On-Demand Academic Talks: Enhancing PGT Recruitment

Beyond Enrolment Numbers: Leveraging Market Insights for Smarter Postgraduate Marketing

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