
How can university marketing teams deliver impactful postgraduate marketing transformation - without losing momentum?
Delivering change across postgraduate marketing often means balancing competing priorities, multiple stakeholders and ambitious student recruitment targets. Whether you're evolving your institution's brand, improving campaign performance or working with external agencies, achieving meaningful transformation at pace can be a challenge.
Join Bond & Coyne for this practical webinar, created specifically for university marketing professionals. Through real-world experience and proven approaches, you'll discover how to build alignment, strengthen collaboration and deliver more effective postgraduate marketing.
What you'll learn
During this webinar, we'll explore how to:
- Build stakeholder buy-in by bringing university leaders, academics and marketing teams together around a shared postgraduate marketing vision.
- Navigate agency relationships to create productive partnerships that support student recruitment and reduce unnecessary friction.
- Deliver faster through collaboration by making the most of postgraduate team expertise while maintaining momentum and efficiency.
- Evolve your postgraduate brand voice through strategic delivery, helping your institution communicate more effectively with prospective postgraduate students.
Whether you're refreshing your postgraduate brand, improving campaign effectiveness or looking for better ways to work across teams and agencies, this session will provide actionable insights to help you move forward with confidence.
Who should attend
This webinar is designed for professionals working in higher education marketing, including Marketing Directors and Heads of Marketing, Student Recruitment and Admissions, Brand and Campaign Managers, Postgraduate Marketing specialists, and anyone responsible for postgraduate student recruitment and marketing strategy.

Register now
Mike Bond, Strategy Partner, Bond & Coyne. For the past 25 years, Mike has helped universities and other mission-led organisations to turn brand strategy into products, platforms and campaigns that drive change in their sectors. As an educator, he lectures in creative thinking, design and entrepreneurship.
Lucy Harmer, Creative Partner, Bond & Coyne. With 12 years' experience shaping brands and campaigns, Lucy has an unwavering belief in the power of brand as a force for positive change. Combining creative direction with strategic storytelling, she helps universities and cultural organisations shape brands that shift perceptions and inspire action.
