Postgraduate Marketing Webinar: Taking Your Virtual Open Days to the Next Level
The live webinar has now taken place, please complete the form to access the recording so you can watch it at a time that suits you.

Virtual open days are no longer a temporary solution - they’re a permanent and powerful part of postgraduate student recruitment strategy.

But as student expectations evolve and competition increases, simply running a virtual open day isn’t enough. The real question is:

How do you turn your virtual open day into a strategic student recruitment tool that drives engagement, differentiation and applications?

Join FindAUniversity and Mattias Saker, CEO of Virtual Days for a practical, insight-led session designed specifically for postgraduate marketing and student recruitment professionals.

Mattias will share insights on how universities globally are shifting from traditional webinars to more interactive, immersive digital open day - and what makes the difference between a forgettable event and one that truly inspires postgraduates.

He’ll be joined by Laura Wright, UK Conversion Manager from the University of Wolverhampton, who will share how they structured their virtual open day, what worked well, what surprised them, and what they’d do differently next time. Kim Marchant, an experienced Higher Education Consultant, will also be joining the webinar to share insights on effective approaches to student recruitment in today’s evolving HE landscape. 

Why attend

This is not a sales demo — it’s insight-led, with takeaways you can implement immediately. 

  • Learn how to create virtual events that truly engage postgraduate students
  • Hear practical lessons from universities currently using Virtual Days
  • Get tips on promotion, engagement, follow-up, and measuring impact
  • Discover ways to integrate virtual experiences into wider student recruitment campaigns

Who should attend

Postgraduate Marketing Managers & Directors, Student Recruitment & Admissions Teams, Digital Marketing, CRM & Conversion Specialists and anyone responsible for planning or improving virtual open days. 

 

A female student making notes whilst looking at her laptop

Watch on-demand
Meet the speakers 

Mattias Saker    

Mattias Saker, is the CEO of Virtual Days and Co-founder of Keystone Education Group. Mattias was originally a customer of Virtual Days through Keystone, and after running a large digital high school fair with 200 schools and 30,000 students, he was genuinely blown away by the level of engagement possible. That experience is what led him to join Virtual Days as CEO. 

Laura Wright    

Laura Wright, is the UK Conversion Manager at the University of Wolverhampton. Laura is an experienced Higher Education professional specialising in student recruitment conversion, event management and operational delivery, leading and managing Clearing and Applicant day events to optimise applicant experience and maximise conversion during critical intake periods. 

Kim Marchant    

Kim Marchant, is an experienced Higher Education Marketing Consultant who works with a range of universities and higher education partners. With over 15 years’ experience in the sector, she specialises in shaping domestic student recruitment strategies through data-driven insight and developing marketing initiatives that help universities stand out in a competitive marketplace.