Many prospective postgraduate students express an interest in further study, yet a significant number never progress to making an application. So, what's getting in the way?

In this webinar, Dr Jay Rees, Student Events Manager, The University of Law, explores how universities can bridge the gap between initial interest and enrolment by addressing the misconceptions and perceptions that often prevent students from taking the next step.

Rather than focusing solely on increasing student recruitment activity, this session examines how institutions can build confidence, improve transparency and communicate the value of postgraduate study in ways that resonate with prospective students. You'll gain practical insights into creating a more human, student-centred approach that helps prospective students make informed decisions and see postgraduate study as an achievable option.

Whether you work in marketing, recruitment, admissions or student engagement, this webinar will provide valuable ideas to strengthen your postgraduate student recruitment strategy.

What you'll learn

During this webinar, you'll discover:

• Why many prospective postgraduate students rule themselves out before fully exploring their options.
• The key perceptual and psychological barriers affecting postgraduate conversion.
• How to move beyond tactical recruitment campaigns to build confidence and trust with prospective students.
• Practical ways to improve transparency and authenticity throughout the student journey.
• Strategies for creating messaging that helps students make informed decisions and increases conversion.