Recorded on Wed 17 Sep 2025

Prospective Masters and PhD students are facing unprecedented turbulence in global education. Traditional study destinations are announcing significant policy changes, while new competitors are emerging in unexpected places. The question for universities and recruiters is clear: how are students responding, and what’s really driving their decisions?

In this exclusive session, we unpacked fresh insights into the shifting postgraduate landscape. Drawing on Keystone’s unique combination of global search behaviour and targeted survey data, we explored the motivations, barriers, and opportunities shaping postgraduate student recruitment.

What you’ll learn:

• How prospective postgraduates are reacting to recent policy changes in major study destinations

• Which emerging countries and institutions are capturing new attention -and why

• The evolving priorities of Masters and PhD audiences, from affordability to career outcomes

• Practical takeaways for universities and other institutions looking to adapt their recruitment strategies in real time

Watch on demand:
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