Postgraduate Taught Pulse Update as of July 2024

Our unique Pulse trackers and Share of Search data provide insights on thousands of prospective international students interested in UK Masters study opportunities. As of July 2024, we’re seeing that:

• Almost 4 in 5 UK Returners are targeting Autumn 2024 entry points. Whereas, UK Continuer and International audiences are increasingly interested in 2025 and beyond. 
• International Share of Search has continued to trend up for all audiences, and the non-EU audience has seen a rise in consecutive months for the first time since June 2023. This may reflect more positive sentiment following the Graduate Route review (and election). 
• We've seen a slight increase in uncertainty about pursuing PGT study from the domestic audience. Audiences remain broadly confident, but slightly less likely to be 'very confident'. 
• Our Spotlight this month explores what the UK PGT audience considers to be the most important factors when deciding on an institution. Employment Outcomes are the most decisive factor, closely followed by Reputation & Rankings. For more information we recently investigated how Reputation & Rankings affect search trends.