Postgraduate Taught UK Update as of April 2025

Our unique Pulse trackers and Share of Search data provide insights on thousands of prospective students interested in UK Masters study opportunities. As of April 2025, we’re seeing that:

• International (non-EU) interest in UK Masters study continues to peak well above last year, with a steady upward trend.
  
  
• This rise is reflected in the fastest growing audiences for UK Masters, where Africa and South Asia dominate the top 10 with Bangladesh taking the top spot from Nepal this month.
  
  
• Autumn 2025 remains the most popular entry point for UK Returners & Internationals, with around two-thirds of both audiences seeking this option. Domestic Continuers continue to be split between Autumn 2025 and Autumn 2026.
  
  
• Our Spotlight this month uses historical Pulse data to map the recruitment pipeline for UK Masters, identifying when particular audiences are most likely to seek courses with specific entry points - a topic we’ve explored further on the blog.