The first report from our 2021 Future Masters and Future PhD surveys examines how prospective postgraduates evaluate potential universities and programmes: identifying the factors that do and don't influence them and revealing how they seek information about further study:

The findings reveal that:

• Prospective Masters students prioritise the uniqueness of a university's programme portfolio over factors such as rankings and location
• The most popular source of information about Masters study is a university's prospectus; whereas the most popular avenue for information seeking at PhD level is direct contact with academics
• Roughly a third of UK undergraduates would attend a study fair to learn more about Masters opportunities