Mary Immaculate College: Enhancing brand awareness and boosting postgraduate student enquiries
The challenge: expanding reach in the UK market
Mary Immaculate College (MIC), a university level institution with over 5,000 students, has a strong reputation for its postgraduate programmes in Education and Liberal Arts. With a growing number of international students, the Strategic Communications and Marketing team aimed to increase brand awareness in the UK market. Their goal was to generate more high quality enquiries for their wide range of postgraduate programmes and they turned to FindAUniversity to help them achieve this.
Why they chose FindAMasters and FindAPhD
After hearing positive feedback from colleagues in the sector, the team at MIC turned to FindAMasters and FindAPhD, knowing that their online platforms were already established market leaders, making them an obvious choice to showcase MIC’s programmes to a broader audience. Tom Larkin, a member of the team explains “FindAMasters and FindAPhD are market leaders in this space, with a great online presence and big visitor numbers to their website. So, it made total sense to get involved and have a presence on their website.”
Additionally, the easy to use client dashboard and detailed reporting capabilities stood out as significant advantages. Tom says “I have found everything easy, the client dashboard can be accessed anytime and is full of real time and useful information. Reports are easy to download and interpret and staff are always on hand to help.”
The results: increased enquiries and enhanced brand awareness
Over the past five years, MIC has seen a steady rise in both engagement and enquiries from their campaigns on FindAMasters and FindAPhD.
- On FindAMasters, MIC’s engagement has increased by 5.4% year-on-year, resulting in 557 referrals and 39 enquiries over the past 12 months.
- On FindAPhD, MIC has seen even greater success, with engagement up by 8% year-on-year. Over the past 16 months, MIC received over 3,000 referrals and more than 500 enquiries from prospective students.
These results demonstrate the platforms’ effectiveness in boosting MIC’s presence among target audiences, particularly in international markets. The rise in engagement and enquiries has helped the college attract more high quality prospective students, while increasing brand awareness across both UK and international markets.
Tom says “We advertise across multiple platforms and this particular platform is good for creating brand awareness amongst an international cohort. We saw an increase in the number of queries coming from these websites.”
The ongoing support from the account team further enhanced MIC’s experience. Whether assisting with reporting or offering insights on campaign strategies, the team at FindAMasters and FindAPhD played an active role in helping MIC reach its goals. Tom states that the Account Management team are “very knowledgeable, attentive, proactive and reactive.”
Looking ahead: continued collaboration
With a successful partnership already in place, MIC plans to explore additional services offered by FindAMasters and FindAPhD, such as targeted email campaigns. The team is confident that these platforms will continue to be a valuable resource in their efforts to engage prospective postgraduate students worldwide.
Tom highly recommends FindAMasters and FindAPhD to any institution looking to enhance their postgraduate recruitment efforts and sums up his experience of working with us as “satisfied, getting expert advice and happy”!
If you would like to work with FindAUniversity please get in touch by booking a meeting with us.