How long does it take to set up a virtual open day?
The setup itself takes just a few hours.
Virtual Days recommend planning your event 1–2 months in advance to maximise attendance and impact.
When is the best time to run a virtual open day?
Weekdays typically perform best.
The best approach is to run the live event during the week and keep the platform open for a few extra days so attendees can revisit content, and those who missed the live day can still watch the recordings, engage with your content and score lead engagement points.
Do attendees need to register in the Virtual Days platform?
That’s up to you.
You can either use the Virtual Days registration or keep it on your own website.
Can we link to or integrate our own website?
Yes.
The open day itself is created using some of the content on your website, and in some places it actually redirects directly to you – and that is fully customisable. Virtual Days recommend keeping most of the information first and foremost within the platform so they can get a more accurate lead quality score for your leads.
When in the student journey do virtual open days work best?
Across the entire journey.
From early awareness to applicant events where students are making their final decision.
Do you see differences between domestic and international audiences?
Yes.
On average, Virtual Days see up to 5x more international attendees, making this a strong channel for global recruitment.
What impact do virtual open days have on students?
A very strong one.
84% say they feel more confident about applying after attending, and the rest say they maybe feel more confident.
In practice, no one leaves with a worse impression, with positive feedback reaching 92%, while negative feedback is negligeable or non-existent.
What trends are you seeing right now?
More digital-first formats, higher expectations on interaction, and a stronger focus on conversion.
It’s moving from information to experience.
What advice would you give universities getting started?
Think less like a webinar and more like an experience.
Start simple, test, measure, and build from there.
Want to learn more?
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