Landing page header - Navigating Postgraduate Student Recruitment in 2024 A University Panel Discussion
Recorded on Thu 5 Dec 2024
 
Building on the success of last year’s panel discussion, we were excited to return with a new panel this year. Representatives from UK universities shared their insights and strategies for effective postgraduate student recruitment as they reflected on 2024 and set their sights on 2025. Our panel covered a range of topics from struggles with converting applicants, changes in postgraduate interest, shifting international audiences and economic uncertainty.
 

You'll leave this webinar with:

  • Insights on undergraduate to postgraduate progression
  • Knowledge of how global dynamics are affecting higher education locally and internationally
  • An understanding of the key differences between hybrid and physical events

This session was delivered by Ewan Fairweather from The University of Edinburgh, Hannah Goodwin from The University of Manchester, Marianthi Dalkidou from University of Portsmouth and Charlotte Frater-Oakes from Manchester Metropolitan University. 

Students smiling in a group

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Meet the speakers 

Ewan Circle-1    

Ewan Fairweather is Student Recruitment Manager at The University of Edinburgh. He plays a key role in planning and delivering postgraduate recruitment events and developing strategies to increase domestic postgraduate student numbers. With almost 15 years of experience in Higher Education, Ewan previously held roles at Sheffield Hallam University, Leeds Beckett University, and the Higher Education Academy (now Advance HE). Earlier in his career, he gained valuable experience in marketing and product development with a global drinks brand and a national tourism organisation. 

Hannah Goodwin    

Hannah Goodwin is Student Recruitment and Marketing Officer for the Faculty of Science and Engineering at The University of Manchester, specialising in postgraduate research (PGR) recruitment marketing. Beginning her career in marketing within the arts and culture sector, she transitioned to higher education in 2019, taking on a marketing role at Bournemouth University. In 2020, she joined The University of Manchester's central UK Student Recruitment Team and in 2023, moved to their current role leading the PGR recruitment marketing strategy and campaigns for the Faculty of Science and Engineering.  

Charlotte    

Charlotte Frater-Oakes is Postgraduate Student Recruitment Manager at Manchester Metropolitan University. With nearly 13 years of experience in student recruitment, Charlotte has spent the last seven years specialising in postgraduate recruitment. She leads the Postgraduate Student Recruitment team, overseeing the delivery of on-campus open days, offer holder events, a comprehensive webinar series, and a suite of communications tailored to a UK Postgraduate Taught audience.

Marianthi Dalkidou    

Marianthi Dalkidou is Postgraduate Recruitment and Marketing Coordinator (PGR) at the University of Portsmouth. With over 20 years of experience in Higher Education recruitment and marketing, Marianthi works closely with academic staff and the Global team to develop integrated marketing campaigns that have boosted postgraduate research student numbers and enhanced brand awareness. She brings extensive expertise in executing impactful marketing initiatives and organising successful recruitment events across Undergraduate, Postgraduate Taught, and Postgraduate Research audiences.

The University of Edinburgh (1)    

HELOA (1)    

The University of Manchester (1)    

Manchester Metropolitan University (1)    

University of Portsmouth