Recorded on Wed 27 Jul 2022
In March 2021, NTU launched a new multi-channel marketing campaign to raise the profile of its research to UK audiences. Aligning with the REF 2021 assessment period, the campaign is the first research reputation campaign of its kind at NTU and has delivered outstanding results over the past year, including 30M+ impressions and a 585% increase in direct visitors to the research section of the website. In this webinar, Lauren Dunning, Senior Marketing Manager (Corporate & Research), Nottingham Trent University, will outline the steps taken to launch the campaign, the value of employee advocacy and the key ingredients for success.
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Lauren Dunning, Senior Marketing Manager (Corporate & Research), Nottingham Trent University. Lauren leads the Corporate and Research Marketing team at Nottingham Trent University and has over 10 years’ experience working in Higher Education marketing. Before joining NTU in March 2021, Lauren managed the Recruitment Marketing team at Loughborough University, overseeing UG, PG and broader brand reputation campaigns.