How can universities turn world-changing research into stories that resonate?
Every day, universities produce research with the potential to break boundaries and save lives - yet much of it goes unnoticed by the public. In this webinar, we explore how to translate complex academic research into accessible, human stories that boost reputation, demonstrate impact and support student recruitment.
Led by the founder at Stori, this session shared tools and techniques to help universities tell powerful stories that connect with non-academic audiences.
What you'll gain from this on-demand webinar:
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A clear understanding of the difference between a good story and good storytelling
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Insights into why your ‘why’ matters for raising your institution’s profile
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Practical tips on how to think like a journalist to create memorable, engaging content
Learn how to unlock the storytelling potential of your university’s research and transform it into powerful stories to attract future students.
Watch on-demand
Trina Everall is the tap-dancing founder of Stori, a team of journalists and content creators who transform complex information into clear, compelling stories. Her career spans advertising and content marketing roles at the Croydon Advertiser, The Guardian, Wonkhe, and Stori. During the pandemic, she co-founded Viral Stories, a platform that brought together expert insights, human experiences, and innovation across the higher education sector. Trina is also a founding partner of The She Network, which champions women in higher education marketing and communications.