Postgraduate Marketing Webinar Marketing & Admissions: Friends or Foes? Wed 27 Mar | 10:30am GMT

Recorded on Wed 27 Mar 2024

In today's competitive postgraduate landscape, navigating the student journey from initial interest to enrolment requires a delicate balance between marketing strategies and admissions processes. Join us for this on-demand webinar as we delve into the dynamics of this relationship and uncover key insights to optimise conversions and enhance the overall student experience.

Monique Swennenhuis from Hanze University of Applied Sciences, Groningen in the Netherlands, will introduce the concept of value stream mapping and its application to the student journey and explore practical insights into improving effectiveness and student satisfaction. 

You'll leave this on-demand webinar with:

  • a different perspective on the student journey and the roles each department has to play 
  • methods that can help you make your processes more effective
  • information on how to use templates for mapping out process enhancements.
Students sat around a table studying

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Meet the speaker

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Monique Swennenhuis is Strategic Advisor International Marketing and International Affairs at Hanze University of Applied Sciences, Groningen. Monique has worked in various disciplines within internationalisation and has 18 years of experience in international Higher Education marketing. She is also a board member of the Dutch Higher Education Network on International Marketing.