Recorded on Thu 24 Oct 2024
It’s a turbulent time for international study. Established destinations such as Australia, Canada and the UK are already seeing a downturn in interest following major policy changes and it isn’t necessarily clear what’s coming next for universities – or for students.
This is particularly visible amongst the audiences considering international study at postgraduate level.
Yet those audiences remain substantial and diverse. Policy impacts different groups in different ways and shifts away from some destinations and creates shifts towards others. There’s plenty universities can do to engage and encourage international students, particularly if we understand what’s motivating and concerning them.
This session will combine unique insights from our Keystone Share of Search and Pulse data: examining how international study flows are shifting in search right now alongside what’s driving the broader interest in study abroad.
Key takeaways from this on-demand webinar:
- Quickly catch up on the current (and potential) issues affecting international postgraduate recruitment
- See how different destinations are faring and comparing in search
- Understand the current sentiment of the student audience and the motivations and concerns that are most important to engage with right now
Watch On-Demand
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Mark Bennett is Director (Audience and Insight) at FindAUniversity, ensuring our FindAMasters and FindAPhD platforms are as useful as possible to prospective postgraduates and that our understanding of this audience helps guide and support the universities we work with. Leveraging our unique data and insights, Mark regularly presents on postgraduate marketing, recruitment and policy topics, having previously spoken at events organised by CASE Universities Marketing Forum (UMF), HELOA, NAGAP, ContentEd, the UK Council for Graduate Education (UKCGE), Westminster Forum and others. Mark taught at multiple UK universities prior to joining FindAUniversity and holds a PhD in gothic literature from the University of Sheffield; he still struggles to convince his kids that ghosts aren’t real.