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Last Minute Courses: How to Promote Your Masters Courses With September Starts
As we move into the final stretch of the UK 2025 recruitment cycle, one thing is clear: student interest in Autumn starts is still going strong. Our Pulse data data shows that interest for Autumn 2025 starts remaians the most popular entry point for all audiences, making now the ideal time to get your courses in front of the right audience. Our Last Minute Courses Hub is now live and it’s the perfect opportunity for universities to connect with prospective postgraduates who are actively looking for courses starting this September.
Whether they’ve had a change of plans or are applying later than expected, thousands of students are still making decisions and our Hub puts your Masters courses directly in their path.
A critical recruitment window
Our Student Engagement Team is busy making sure that students are aware of their options and have all the information and advice they need to nail a last-minute application. We’ll be promoting plenty of student-facing content for late applicants throughout the summer, both on our student blog and in our weekly newsletters. But, what we need you to do is get your courses out in front of them!
Why list on the Last Minute Courses Hub?
Adding your courses costs nothing and ensures visibility in one of the most critical windows for late-stage decision-makers. And this year, postgraduate student demand is just as high.
How to advertise your last minute courses
If you’ve got courses with spaces still available for September this year, you can add them to our Hub for no extra cost. You just need to follow these three simple steps:
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Log in to your Client Admin account
- Select a department
- Click 'Listings'
- Click 'Last Minute Courses'
Once your course is added, it will be displayed in our Hub, which students can filter by subject area, location and mode of study.
Maximise your visibility with targeted promotion
The Hub is a great start – but if you’re looking to fill those final spaces, we can help you amplify your listings and make the most of your remaining budget.
Our tailored marketing options include:
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Featured Courses: Push your listings above the competition in search results
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Targeted Display Campaigns: Reach subject-specific audiences directly
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Paid Social Lead Generation: Put your courses in front of your target markets on social media.
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Audience Extension: Re-target our users on external websites
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Spotlight Email Campaigns: Deliver personalised course recommendations straight to opted-in students
Get in contact with your Account Manager today to learn more or complete the enquiry form below. Let us help you fill those last remaining places.
