Two months in: My first impressions of FindAUniversity
Two months into my role as International Inbound Marketing Specialist, I have seen how FindAUniversity turns insight into action, and why that matters for international universities that want to connect with real people, not just markets.
What surprised me
I knew FindAUniversity worked internationally. I did not expect it to feel so close-knit and feel so at home in such a short space of time. That sense of teamwork shows up in our campaigns too, with quick answers, culturally aware choices, and a willingness to adjust when the data, or the context on the ground, say we should.
Another surprise was how genuine the culture is - people matter! I’ve had a few jobs where a company promises a lot and gives you the typical LinkedIn buzzwords, but most often fall short. Turns out, and I was pleasantly surprised, that FindAUniversity actually do care!
FindAUniversity is a place full of people that are willing to learn. Feedback is welcome, and experimentation is encouraged. You aren't just a fixed cog in a machine; you are always encouraged to learn and develop professionally and personally.
Key lessons
If you're looking to help boost your postgraduate recruitment, here as some key lessons I have learned as to why FindAMasters and FindAPhD are so effective:
Clarity is key
When everyone agrees on who we are trying to reach and what success looks like, everything moves faster. For an international university, that might mean getting specific. Are we talking to research-focused applicants in South Asia, or career-changers in Europe? Are we measuring enquiries, applications, or brand lift? Clear goals make for cleaner reporting and better decisions.
Consistency builds trust
Working across FindAMasters and FindAPhD, I have learned that the strongest campaigns keep your university’s identity front and centre, even as we adapt for different regions. The tone might shift for local context, but the core story stays true. Prospects should recognise you wherever they see you, whether that is listings, content, emails, or adverts.
Feedback is fundamental
Early input on copy, calls to action, and creative helps us localise without losing your voice. Simple tweaks, like how we position scholarships, which supervisor strengths we highlight, and how we phrase value for different markets, can lift engagement. We share what we learn in real time so you can make choices backed by evidence, not guesswork.
What is next?
Now that I am past onboarding, I am getting stuck in. I am launching prospecting campaigns tailored to key priorities. I am also building a living regional insights document, covering application timelines, content preferences, and channel performance, so we can design smarter, more sensitive campaigns for our global partners. If you’re looking to reach more of the right postgraduate students worldwide, we’d love to explore how our data-driven campaigns can support your recruitment goals. Complete the enquiry form to be connected with a member of our team.
