How to Convert Leads from Study Fairs: Post-Event Strategies to Maximise ROI
With our Autumn Postgrad LIVE events kicking off next week across the UK — including London, Sheffield, Manchester, Belfast, and Oxford — now is the critical moment to prepare for post-fair follow-up. The success of your participation doesn’t end when the fair finishes; it depends on how effectively you nurture the leads you’ve collected.
1. Follow up promptly and personally
Reach out to leads within 24–48 hours of the fair. Personalised communications that reference conversations or specific interests will make prospective students feel seen and valued. Include resources like course brochures, webinar invitations, or videos tailored to their interests to keep them engaged.
2. Organise your leads
If your institution has a CRM, use it to segment leads by engagement level - hot, warm, or cold - and prioritise follow-up accordingly. Automated workflows can help ensure no lead is forgotten, while detailed tracking allows your team to personalise communications and measure engagement.
If you don’t have a CRM, a well-organised spreadsheet or simple database can still be effective. The key is to track contact details, conversations, and engagement levels so you can follow up consistently and ensure no prospective student is overlooked.
3. Keep nurturing beyond the fair
Don’t rely on a single follow-up email. A structured nurture plan, including regular content sharing, invitations to your own events, and personalised updates, builds ongoing engagement and increases the likelihood of converting leads into applications.
4. Leverage expert support
Consider working with a partner like UniQuest to maximise your post-fair conversions. Their expertise in managing and guiding prospective students from enquiry to enrolment ensures every lead receives timely, relevant communications.
Looking ahead: 2026 events
While you focus on following up from this Autumn’s fairs, it’s also worth planning ahead. We now have confirmed Spring and Autumn 2026 Postgrad LIVE events across the UK, giving you the opportunity to continue building your student recruitment pipeline early. Early planning allows you to refine your strategy, prepare personalised content, and ensure your team is ready to make the most of every lead next year.
Hear from past exhibitors
If you’d like to learn more about what it’s like to take part in Postgrad LIVE events, our Testimonials Hub shares experiences from past exhibitors. From the event atmosphere to engaging with prospective students, these stories provide a sense of what attending a fair involves and what you can expect when planning your participation.
