Universities using FindAMasters to reach prospective postgraduate students can now capture more of their enquiries directly in their CRM, thanks to an update to our Zapier integration.
Alongside leads generated through course listings, the integration now includes enquiries from Institution and Department Profiles. This gives universities a more complete view of the interest generated by their FindAMasters presence, helping them track leads and better understand the return on their marketing investment.
For universities managing multiple listings and profiles, enquiries can come from different parts on FindAMasters.com. Capturing these in one place makes it easier to keep track of potential applicants and maintain a consistent follow-up process.
With the updated integration, universities can:
FindAMasters offers CRM integration through Zapier, an automation platform that connects different applications and transfers information between them without requiring manual data entry for each lead.
Once configured, the integration automatically sends eligible FindAMasters leads to a university’s chosen CRM, where teams can store enquiries and manage their own follow-up processes.
The latest update extends this functionality to include enquiries from Institution and Department Profiles, alongside those generated through course listings.
To learn more about how the integration works and how it can support your lead management, read our original guide: How integrating FindAMasters with Zapier could transform your lead management.
Every enquiry offers an opportunity to engage a prospective postgraduate student. Having a more complete record of those enquiries helps universities manage their leads more effectively and support the next steps in the student recruitment journey.
If you're interested in setting up CRM integration for your FindAMasters listings, or utilising your Department or Institution Profiles further, please contact the FindAUniversity team below.