Written by Claire Grabowski 11 Jun 2026

LovePG Returns This October: Why Postgraduate Marketers Can't Afford to Miss the UK's Dedicated PG Marketing Conference

For 25 years, FindAUniversity has been helping prospective postgraduate students find the right course for them. During that time, we've worked alongside universities through changing student recruitment landscapes, evolving student expectations, new technologies and shifting policy environments. If there's one thing we've learned, it's that postgraduate student recruitment deserves its own conversation.

That's why we created LovePG.

Since launching our postgraduate marketing conferences in 2018, our aim has been simple: to bring together the people working at the forefront of postgraduate student recruitment and marketing, create space for honest discussion, and share practical ideas that attendees can take back and put into action.

This October, LovePG returns, and we'd love you to join us.

A conference built by and for postgraduate marketers

Postgraduate student recruitment isn't undergraduate recruitment with a different prospectus. The audiences are different, the decision-making journeys are different, and the challenges facing marketing teams are increasingly complex.

Whether you're trying to engage career changers, reach international audiences, improve conversion rates, navigate AI-driven search behaviour, or better understand the motivations of postgraduate researchers, you need strategies tailored to the postgraduate market.

LovePG has always been designed with that in mind. The agenda focuses on the real issues facing postgraduate marketing professionals, combining strategic insight with practical, actionable advice from experts and peers across the sector.

And because FindAUniversity has spent 25 years connecting students with universities, we can bring a unique perspective on how postgraduate decision-making is evolving and what institutions can do to stay ahead.

Learn from experts – and from each other

One of the biggest strengths of LovePG is the opportunity to hear directly from colleagues working across the sector. Alongside keynote speakers and specialist sessions, the conference creates an environment where postgraduate marketers can share experiences, compare challenges and discover fresh approaches.

The networking starts before the conference even begins. Every ticket includes our networking dinner the evening before the event – a relaxed opportunity to meet fellow delegates, make new connections and start conversations that continue throughout the conference day.

In a sector where many postgraduate marketers work in small, specialist teams, having the chance to spend time with people facing similar opportunities and challenges is invaluable.

Practical takeaways, not just big ideas

We know conference budgets are under pressure, and everyone attending wants to come away with ideas they can actually use.

That's why we work hard to ensure every session offers practical value. The feedback from last year's attendees reflected exactly what we hoped to achieve:

"This was by far the best conference I have been to in a long while, possibly ever. The organisation was great, structure of the day worked really well and the sessions were genuinely helpful, which is rare."

Charlotte Wheatland, University of Sunderland

"LovePG was welcoming, engaging, and the sessions were packed with so many actionable takeaways that I'm looking forward to implementing in my own work. It was great to meet other PG marketing specialists too. I loved Emma Price's session - lots of takeaways from this - and Penny's keynote was incredibly insightful."

Beverley Reinemann, Leeds Beckett University

"I think this was a brilliantly organised conference. I liked the meal the evening before, I thought this was a lovely touch to encourage networking before the conference, and meant that there were familiar faces the next day to chat with further. Penny's keynote was really inspiring... The AI session was also great for some actionable takeaways... Also great that FAU recognise the difference between PGT & PGR and this was reflected in session content."

Hannah Goodwin, The University of Manchester

For us, that balance between inspiration and practical application is what makes LovePG different.

Need to make the case to your manager?

We know that finding the budget – and the time – to attend a conference isn't always straightforward. If you need to persuade your manager that LovePG is worth the investment, here are a few points to consider:

Bring back actionable ideas. Every session is designed to provide practical takeaways that can be implemented immediately.
Benchmark against the sector. Discover what other universities are doing and identify opportunities for your own institution.
Build your professional network. Connect with postgraduate marketing specialists from across the UK and beyond, creating relationships that continue long after the conference ends.
Gain dedicated postgraduate insight. Unlike broader higher education marketing events, LovePG focuses exclusively on postgraduate student recruitment and the unique challenges it presents.
Maximise value. Your ticket includes a full conference programme and the networking dinner the evening before, giving you even more opportunities to learn and connect.

A single new idea, campaign improvement or process change can often deliver value far beyond the cost of attendance.

Join the postgraduate marketing community this October

LovePG has grown into a genuinely collaborative event for the postgraduate marketing community. Whether you're responsible for student recruitment strategy, digital marketing, content, CRM, communications or market insight, you'll find sessions, discussions and connections that will help you in your role.

If you're passionate about postgraduate student recruitment and want to learn from some of the brightest minds in the sector while connecting with peers who understand your challenges, we'd love to see you there.

Places are already filling up, so don't leave it too late to secure your ticket. We look forward to welcoming colleagues from across the UK – and beyond – for another inspiring day dedicated to the future of postgraduate marketing. Event and ticket information can be found here.