National Apprenticeship Week 2026: Why Universities Should Showcase Their Postgraduate Apprenticeships
National Apprenticeship Week (9–15 February 2026) is a chance for the UK education sector to celebrate the value, impact and opportunity that apprenticeships create for learners and employers alike.
With uncertainty around Level 7 funding and some reductions in employer support, demand may be more cautious than in previous years. On FindAMasters.com, apprenticeship searches currently account for around 2% of all UK–UK activity. However, this reflects how people search rather than overall interest. Many prospective students don’t specifically look for “apprenticeships” – often because they’re simply not aware Masters-level options exist. Those who do search tend to be highly motivated and ready to act, creating a focused, high-intent audience.
And in a tighter market, visibility matters more than ever.
A focused but valuable opportunity
Postgraduate apprenticeships continue to meet clear needs. They appeal to:
- Employers seeking to upskill staff in specialist or leadership roles
- Professionals looking for funded progression without stepping away from work
- Career changers who want practical, applied learning alongside academic study
For universities, they still offer:
- Strong employer partnerships
- Sustainable, funded student recruitment pipelines
- High employability outcomes
- Opportunities to reach non-traditional and mature learners
But awareness remains a challenge. Many prospective students simply don’t realise Masters-level apprenticeships are an option.
At the same time, competition is lower. With only a limited number of postgraduate apprenticeships currently advertised on FindAMasters, providers that do list have more opportunity to stand out and capture a concentrated pool of motivated students.
Making the most of National Apprenticeship Week
National Apprenticeship Week is the ideal time to promote your Level 7 offer, highlight employer partnerships and share real-world outcomes. Making your opportunities easy to find could make a big difference.
If you’re already delivering postgraduate apprenticeships, now’s the time to make sure they’re being seen.
Listing on FindAMasters allows you to place these opportunities directly in front of motivated postgraduate searchers - complementing your wider recruitment and employer engagement strategy.
To learn more about advertising postgraduate apprenticeships or adding them to your existing listings, get in touch by completing the enquiry form below.
